Search results for "Consumer value"
showing 4 items of 4 documents
FACTORS THAT MOTIVATE LATVIAN CONSUMERS TO PURCHASE PRODUCTS AND SERVICES FROM SOCIAL ENTERPRISES IN LATVIA: THE CASE OF SOCIALLY RESPONSIBLE CONSUMP…
2019
The purpose of the study is to -determine the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers of social enterprise products /services. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating t…
Investment behavior analysis in equity crowdfunding : A consumer value approach
2018
Equity crowdfunding is a recent investment mode, opening acces to venture capital to unsophisticated investors. ECF allows platform-based online investment within a virtual community.This research aims to improve understanding of indivual investors financial products consumption, in the ECF context, the so-called crowdinvestors.Building on consumption value theory, this research helps defining ECF-investment value sources for crowdinvestors. It focuses especially on the ‘participation in community’ dimension of ECF as a determinant of various investment behaviors.A litterature review in entrepreneurial finance is presented to define profiles, motivations, investment behaviors and quality si…
Borrowing and appropriation of works of art: an exploratory approach
2017
Borrowing of works of art is a consumption experience cannot be limited to its aesthetic dimension. Based on 18 semi-structured interviews with individuals and 28 «memories of works of art» published on the artothèque l’inventaire, this research aims to describe and understand experience with artwork to understand the various hybrid forms of possession of the object and the modalities of the process of appropriation. Given the results, trois figures of consumption seem to appear when it comes to borrow a work of art: the voluntary simplicity, the radical materialism and the ordinary materialism.
Mārketinga specifika sociālajā uzņēmējdarbībā Latvijā: patērētāju vērtību segmenti.
2019
Maģistra darba “Mārketinga specifika sociālajā uzņēmējdarbībā Latvijā: patērētāju vērtību segmenti” mērķis ir identificēt sociālo uzņēmumu produktu / pakalpojumu patērētāju vērtību segmentus un iegūt to raksturojumu, lai izstrādātu praktiskus priekšlikumus Latvijas sociālajiem uzņēmumiem to mārketinga efektivitātes palielināšanai. Lai sasniegtu mērķi, darba autore izvirza četras hipotēzes un sešus pētījuma uzdevumus. Pētījuma rezultātā darba autore iegūst detalizētus trīs lielāko Latvijas sociālo uzņēmumu produktu / pakalpojumu patērētāju vērtību segmentu profilus un, balstoties uz pētījumos iegūto datu analīzes rezultātiem un to interpretāciju, sniedz priekšlikumus Latvijas sociālajiem uzņ…